Evaluation 3 - What have you learned from your audience feedback?

To gather information and opinions regarding our music video, we created a questionnaire consisting of 10 questions, and handed them out to our peers, who were all members of the target audience. We had a viewing of our video and once they had filled out the questionnaire, we created a spreadsheet of all the different responses that we got from the questions so we could compare opinions on things such as the quality of the editing, the song itself and how clear our storyline was. The need for audience feedback was huge, as we needed to make sure that we had correctly got across the point of the video and to make sure that the narrative was clear enough, and if they could relate to the song. We received a variety of answers, both praiseworthy and providing constructive criticism, and all opinions were taken into account as we wanted our audience to be honest with us. The majority of the questionnaires said that the video was good and that the narrative was clear. We were told that the quality was good for the equipment that we had, although we could have had more band shots. The video features some of the opinions that we gathered from our friends and other media students, as well as members of the cast.