Music Video Questions

Music Video Questions.
1) Who will be your target audience?

I believe that our target audience will be young people, mainly teenagers. I think that the song will appeal to both sexes as it does not have serious lyrics, and it is a catchy song. It will probably apply people 13+ as they may start to have relationships at this time and experience what the characters go through in the video.

2) What genre of music is your chosen track?

The genre of the track is indie/rock.

3) What conventions does this style of music use in its videos?

There are many conventions during these music videos such as dark locations, showing long shots of the bands, being fast paced, and using a lot of close ups and extreme close ups. Some of these coventions can be seen throughout our music video, such as the long band shots and a lot of close ups. I feel that our video is also fairly fast paced.

4) What type of music video will you film?

Our video is a mixture of narrative and performance, flicking between the two. We wanted the video to show a typical teenage life, and therefore we are using a lot of light locations and places that teenagers would spend a lot of time, like their bedrooms.

5) Describe the characters in your video.

In our video we have two protagonists, a girl and a boy. They used to be together, but they broke up and the narrative of the video shows them meeting at a party and then the girl being rejected by him again. In our video we also have the girls friends when they are getting ready in their bedroom. Then we have all of the extras during the party scene.

6) Where will you film your video?

We have chosen different locations for our video, such as in two separate bedrooms for the getting ready scenes, someone elses house or garage for the party and then a separate outside location for the band to play in. We also have locations such as a bus stop and the girl running through a field.

7) What type of media institution will show your video?

As our video is in the indie genre, it would most likely be shown on television channels such as MTV, Q, NME TV, Smash hits and TMF. This would allow us to show our song directly to the target audience, as this is where they would most likely watch music on their televisions. We could also show our video on the band websites and also on video websites such as youtube.

8) How do media technologies affect the consumption of music videos?

The technologies can make videos more glamorous by putting them on television. They can also make them much more accessible and better for viewing with things such as HD television. The fact that you can get hold of almost any video on the internet now is also due to media technologies, and that is one of the advances of the 21st century.