I have chosen to analyse Jason Derulo's video 'What If' which belongs in the genre of RnB. The songs within this genre tend to be have catchy beats and lyrics and also have noticable back beats even if the song is slow. The tracks are usually sung instead of being rapped which distinguishes the RnB from Hip-Hop. They tracks also have a tendancy to be about love which is true of this particular track.
Throughout the video the lyrics of 'What If' portray the question that the track is about of whether the couple have a future. The video portrays this as the video is shown in rewind as we watch the couple meet and fall in love. In particular the lyric 'what if im the one for you and your the one for me?' which shows Jason Derulo looking at an engagement ring. And again when he sings 'future with a dog names ........... and a house with a fire place' clips are shown of the couple bathing their dog and lots of them in a house together. The video portrays his love for the woman he was about to propose to dying in a car accident and the lyric 'we can't, no we cant tell the future' which symbolise that you never know what way happen in your life, and as she dies this lyric is repeated.
The pace of the music also reflects the visuals and particularly at the beginning when the music cuts out completely and is replaced by a heart beat as the video slows to show the possible accident and Jason Derulo running to save his girlfriend. This sets the scene and explains the lyrics to come in the video. The clips of the past in rewind are at a fairly slow pace which matches the music as it shows the couple being relaxed and very much in love with obvoiusly no idea what will happen in the future. I also noticed that the beat of the song almost matched the pace of the people walking in the rewinds as it shows normal life before slightly faster paces shots as she dies at the end.
Throughout the video there are several close ups and some extreme close ups of Jason Derulo which shows how he is the singer but also shows the emotion of the song. I think that he is trying to get across how you would be feeling if an event like that happened to you and how yuo would look back at your time together as people can relate to that.
In previous videos Jason Derulo does alot of dancing aswell as singing and his look appears to be the same as he wears sunglasses big watches and drives expensive cars. He also often writes songs about love and heartbreak which have a simular theme maybe as they are so easy to relate to.
I think that he wants to show love in his video and how it was taken away from him., There is no sexual display but his girlfriend is obviously attractive. The costumes again dont show sexual display yet they are attractive and fairly normal.
The main feature of the video is the rewind in time (people walking backwards, actions back to front and his watch moving backwards) which shows what he has lost and how he remembers there past.
The video is mainly narrative based as from the beginning before the track starts it shows his talking to his girlfriend and looking at the ring which sets the scene. And then the whole narrative gives the lyrics more emotion and more meaning. Yet he is also singing in the video through the narrative, showing that the song is his but also it gives the track more emotion.
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